The chances of digitizing processes and products have largely been recognized by SMEs, but implementation is the main concern. Changes in the corporate culture, new work processes and issues of data security unsettle medium-sized companies and the lack of availability of modern data infrastructure inhibit the digitization process in-house. But the digital transformation must be driven today to take advantage of tomorrow’s market opportunities. Businesses need to invest in their future to compete with increasing productivity, individualized products, and lower costs in the modern marketplace. For employees, this means being able to better reconcile their family and job, making companies more attractive to skilled workers.